PG CHB reduces entry processing time by 70% with Cervo AI

PG CHB is a customs brokerage operating along the U.S.-Mexico border, specializing in shipments with complex PGA requirements. Unlike high-volume brokers, PG CHB handles entries with fewer line-items, but with significantly higher regulatory complexity.

To modernize workflows and reduce operational friction, PG CHB implemented Cervo AI.

The Challenge

Before Cervo AI, PG CHB relied on a prior AI vendor that operated through email. Documents were submitted, entries were returned, and the team still had to work through NetCHB - screen by screen - to verify and correct the filing. The process was slow, fragmented, and difficult to control.

This created several challenges:

1. Up to 30 minutes per entry from submission through review

2. Limited visibility into how entries were generated and potential errors

3. Heavy manual work inside NetCHB for corrections and updates

4. Weeks-long onboarding for new importers, requiring vendor involvement

5. Difficulty standardizing work across entry writers, especially for PGA-heavy shipments

For PG CHB, the biggest issue was not just speed. It was the lack of a usable interface and the operational rigidity that came with it.

The Solution

Cervo AI gave PG CHB a single interface to upload documents, review entries, make corrections, manage parts, and push filings to NetCHB without jumping between disconnected systems.

Several capabilities stood out:

1. A dashboard-based workflow that made entry review faster and easier

2. A direct NetCHB integration, reducing redundant checks

3. A dynamic parts library that made it easier to update FDA and PGA data across many parts at once

4. The ability to quickly self-onboard importers instead of waiting on a vendor

5. More consistent handling of importer-specific workflows, which made cross-training easier

Instead of spending time on data entry and rechecking their own work, PG CHB’s team could spend more time reviewing and validating.

The Results

The impact was immediate. PG CHB reduced average entry processing time from 30 minutes to 9 minutes, a 70% reduction, resulting in a 3.3x productivity gain per entry writer. This translated into meaningful labor cost efficiencies, while enabling teams to reallocate capacity toward higher-value work.

Beyond the headline metrics, Cervo AI also improved the quality of operations:

1. Greater confidence in accuracy, because entry writers spent time reviewing Cervo’s work instead of “grading their own”

2. Faster updates to tariff data, cutting turnaround from days to hours

3. Easier coverage across team members when someone was out

4. Better ability to take on more complex importers without adding headcount

5. Faster turnaround on last-minute requests without pushing work past regular hours

For PG CHB, Cervo AI did more than save time. It helped the brokerage become more accurate, more flexible, and better equipped to scale - while freeing up the team to focus on delivering higher-value service to their customers.